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For Coca-Cola, it's all about getting its soft

Coca-Cola, the world’s largest producer of sugary beverages, is backing a new “science-based” solution to the obesity crisis: To maintain a healthy weight, get more exercise and worry less about cutting calories.Now, public health advocates say, Coca-Cola is a step further, recruiting reputable scientists to make the case for them.

Trendsetters will have you believe that this &amp#x27s hottest accessory is a . But instead of sipping the soft drink while sitting by the pool, these influencers—like MTV U.K. stars —might instruct you to pour it all over you body and lather it up like it&amp#x27s tanning oil. Why? Coca-Cola contains a caramel dye said to give some people&amp#x27s skin that oh-so elusive bronze glow. In other words, it (supposedly) functions as a kind of self-tanner and tanning oil at the same time.

The group’s president, Dr. Hill, also has financial ties to Coca-Cola. The company last year gave an “unrestricted monetary gift” of $1 million to the University of Colorado Foundation. In response to a request made under the Colorado Open Records Act, the university said that Coca-Cola had provided the money “for the purposes of funding” the Global Energy Balance Network.But much like the research on sugary drinks, studies physical activity funded by the beverage industry tend to reach conclusion

Not that it’s got any better at meeting the environmental targets it does have – Coca-Cola is actually getting further away from its own 2020 goal to recover and recycle 75% of its drinks containers, with numbers of containers recovered and recycled dropping ever since the company set the goal in 2013.In fact, Coca-Cola currently uses a miserable 7% recycled content on average across its global plastic bottle sales.

Even putting these doubts aside, is reaching 50% recycled content in three years’ time significant? The truth is that 100% recycled bottles are feasible and have been rolled out for a number of soft drinks products over the past decade. In 2007, for example, Suntory’s Ribena became the first major UK soft drink brand to use 100% recycled plastic. Coca-Cola, the world’s biggest soft drinks company, is lagging far behind. Turns out when Coca-Cola’s distinctive bottles up on beaches, and contribute to

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