What actually happened is that big gave marketers what Farbman calls the most banal, disruptive and annoying part of marketing: retargeting.It was a fun piece of content that captured the playfulness of the brand’s voice.
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With 70 million subscribers and a broader base of active users at least twice that amount, Spotify has always had a big opportunity to expand its massive music menu to other kinds of content. But the streaming service has notched a mixed track record on that front in recent years as executives charged with seizing […]That said, Holt isn’t swearing off original video entirely for the future, though it’s not something he’s currently developing.