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23. “It’s harder to stay on top than it is to make the climb. Continue to seek goals.” - Pat SummittThere are no Podcasts in your queue.

One of my clients was looking to increase their revenue by 50-100 percent in the upcoming year. They were very happy that they were setting a big bold goal, but the challenge is the plan to increase by 50 percent is not the as the plan to increase by 100 percent.When it comes to setting you big bold goal, the more you can slice that elephant the higher your probability of achieving it.

If you don&apost know why the goal is important to you, then it&aposs just random. Understanding the why will give you a stronger sense of purpose, and this sense of purpose will keep you motivated during the difficult times. When you lack a sense of purpose if things do start to go awry, there is nothing stopping you from downgrading your goal and lowering the bar.

In 2016, Starbucks began funding a new project in Oaxaca, Mexico with Conservation International focused on delivering a net positive model to reestablish coffee as a livelihood. Oaxaca was once a globally important origin for high-quality specialty coffee, but productivity has declined significantly due to climate change, lack of market access, poverty, migration, and other challenges. CI will work with local partners to improve farmers’ shade management systems and increase alternative income stream

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