“The new ‘One Brand’ approach will share equity of Coca-Cola, across all Coca-Cola Trademark products, reinforcing our commitment to offer consumers choice with more clarity,” de Quinto added.Register and receive the best content from the only UK title 100% dedicated to serving marketers&apos needs.
MP: Of course, the company, like any other business, should be held accountable for its actions, although as you suggest, many of these episodes are safely in the past. The Guatemalan death squads were in the late 1970s. Paramilitaries in Colombia killed union employees in similar fashion in Coke bottling plants in the 1990s.The book is a long and somewhat exhausting read, but it’s also a captivating history of the development of America’s consumer culture (and terrible dietary habits) and it contains f
While the label clearly advertises this beverage as a zero calorie cola, we are not entirely certain that its minimal calorie content is simply not required to be noted in nutritional information. Coca-Cola Zero&aposs nutritional information reads 0 Calories, 0g Fat, 40mg Sodium, 0g Total Carbs, 0g Protein.
Pepsi is a quintessential example of a “” that’s seeking an edge against a dominant, iconic firm. Marketing has often emphasized the idea of Pepsi as newer or more youthful—“the choice of a new generation”—as a way of turning its second-place status into an advantage. But Pepsi works as such a great example of a challenge because of efforts, none of its different slogans or logos or celebrity endorsements has ever put it in first place.