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Today, our company’s success rate runs between 50 and 60 percent. About half of our new products succeed. That’s as high as we want the success rate to be. If we try to make it any higher, we’ll be tempted to err on the side of caution, playing it safe by focusing on innovations with little game-changing potential. For all these reasons, we consciously set in place a series of measures for building an open innovation culture at P&G.
It also could lead to round of lawsuits, she said, referring to the 1996 class action where U.S. District Judge Sylvia H. Rambo ruled insufficient evidence to link radiation from the Three Mile Island accident to health problems in test cases of about 2,000 plaintiffs.A link has been posted to your Facebook feed.