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3:00am - Sep 8 2018
Button color matters. And that doesn’t mean you should

The color of a brand is different from a color trademark. Even though a TM or ® symbol may appear on a brand&aposs image, it does not mean there are any legal to the color or colors.

Neil, do you think it’s a good to start A/B testing from day 1? I feel like paying for an A/B test service like optimizely doesn’t make sense if my site is only getting 10-20 visitors a day because I’ll have to pay for the service for months before I get statistical significance…if I even do.

When it comes to internet marketing, you can generate more revenue in one of two ways. You can drive additional traffic to your site in order to increase sales, or you can improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving. Conversion rate optimization focuses on the latter.This is a screenshot of the winning variation from Barack Obama’s 2008 successful presidential campaign.

It’s literally the same exhilarating emotion but on the opposite ends of the spectrum. It can be used to show affection or to show fear.John Deere, making tractors for over a hundred years, proudly incorporates green even into their product.


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