“With both clients and colleagues, I see a renewed emphasis on our need as researchers to consolidate/interpret data and communicate to senior leaders only the core set of issues that really need to be addressed. With more data available to us nearly every day, the emphasis on conciseness and clarity is rapidly growing. Today, we find ourselves in the ‘water, water everywhere, but not a drop to drink’ scenario, but there seems to be a major shift in client/leader expectations for us as researchers to
“The one thing we can all expect to happen in the market research field in 2017 is an acceleration of the technological trends that are ceaselessly impacting market research work. Simultaneously, the industry will struggle ever more with how to implement handle all of its latest research possibilities.”
With a deep appreciation for the science behind the data, Maggie is hands on with your project protecting the integrity of your results. As the industry has changed, Maggie has overseen the evolution of the research process, evaluating and implementing new methodologies and modes of data collection.
The cellphone sample is drawn through systematic sampling from dedicated wireless banks of 100 contiguous numbers and shared service banks with no directory-listed landline numbers (to ensure that the cellphone sample does not include banks that are also included in the landline sample). The sample is designed to be representative both geographically and by large and small wireless carriers.Learn more about random sampling by watching our Methods 101 video, “”
Brendan has worked on surveys covering a large variety of topics and geographies, including focused on political campaigns at all levels of U.S. politics, for clients such as Senator Tom Carper (D-DE), Senator Bill Nelson (D-FL) and Congresswoman Debbie Wasserman Schultz (D-FL). Brendan has experience in researching union membership studies and recruitment initiatives, for groups such as the Florida Education Association, the National Education Association, and local AFL-CIO and SEIU branches. Brendan is al